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Apple Crumble SPONGE Friday, FREE Baby Sponge at Suffolk Show + FREE Father's Day Card!

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Please Sir, can I have some more...Sponge?!

We have a Cake Plea winner! Last week, we ran a competition on Facebook, Twitter and Instagram asking students to post pictures of their Cake Plea!...

No Sponge for the ducks!

No Sponge for the ducks! Mavis emailed in this Sponge Moment pic...Please...

Chocolate SPONGE Friday, FREE Sponge + Competitions aplenty!‏

The Nation's Favourite is this week's SPONGE Friday! ...

Students! Send us your cake plea for some free Sponge!

New competition!! Inspired by all the lovely parents ordering Sponge for their exam-stressed student children, we thought we'd run a competition. ...

Baby Sponge to the rescue!

Baby Sponge to the rescue! Grace Darrah posted this Sponge Moment to our Fa...

Sponge Brain Food

[caption id=attachment_3924 align=alignright width=300] Sponge Brain Food[/caption] Harriette tweeted us this exam study Sponge Moment... @H...

Bunches' Bear, Baxter enjoys our Babies!

First Birthday Sponge

First Birthday Sponge Andrew sent us these cute Sponge Moment pics on Faceb...

Mrs Meep's Victoria Sponge prize

Roman at Home prize winner! @mrs_meep tweeted in this pic of her Sponge...

Gluten Free Heaven!

BFF Sponge!

[caption id=attachment_3898 align=alignright width=300] BFF Sponge[/caption] Vikki Price tweeted us this Sponge Moment... WOW! Thanks SPON...

National Coeliac Awareness Week

This week is Coeliac Awareness Week (13 - 19 May)... During Gut Feeling Week, Coeliac UK are focusing on diagnosis of coeliac disease. Coeliac...

Lemon SPONGE Friday with FREE Dairy & Gluten Free Elizabeth Wedge + New Competition!

FREE Wedge of Elizabeth for Coeliac Awareness Week! ...

Bunches Competition winners bake up some quirky cake poems!

Winners of last week's Bunches Competition have been picked! Well done to: Samantha Rummens, Sharon Griffin, Alanna Baulch, Marie Riddiford and Kat...

Happy 18th Charlie‏

Happy 18th Charlie! Val sent in this Sponge Moment pic from her daughter, C...

Enter our Father's Day Competition!

Not to be missed!! Win one of ten quirky personalised Father's Day gifts... We've teamed up with our chums at Plantabox, makers of high quality pe...

SPONGE Friday: 8 Baby Sponge Cakes £9.99!!

Try all the flavours this SPONGE Friday! All Traditional (Victoria, Chocolate, Coffee and Lemon) and Quirky (Apple Crumble, Carrot, Bakewe...

Post Tough Mudder Treat!

New Competition with Bunches.co.uk!

Enter our new Competition with online florists, Bunches.co.uk! Win 1 of 5 boxes of cute Baby Sponge cakes and a Tropical Breeze bouquet in our new ...

Enjoy the Bank Holiday Weekend with a Victoria SPONGE Friday!

Pinch Punch, first SPONGE Friday of the month! ...

First Birthday Fun!

First Birthday Fun! Ginette tweeted in this Sponge Moment pic...Ginette...

FourSharing SPONGE Friday this week! + Last week of our Competition!

FourSharing SPONGE Friday! We've had an influx of Hollywood Stars and Royalty flocking to our native Norfolk over the last couple of weeks...

'Made my day' Sponge Moment!

Made my Day Sponge! Hannah emailed in this Sponge Moment pic over the weeke...