Welcome to the Sponge Journal

At Sponge, we believe life’s sweetest moments are found in the layers - of cake, of memories and of connection. This is your space to discover the stories, inspirations, and delights that bring a little extra joy to the every day.

Together, we’ll whip up a mix of thoughtful ideas, behind-the-scenes glimpses, and playful creativity to brighten every moment. Whether it’s the art of gifting, the wonder of baking, or celebrating life’s milestones, big and small, this is your space to savour the joy in life’s layers. So, grab a slice and let’s celebrate the deliciously ordinary and extraordinary moments, one layer at a time.