Christmas Flavour Testing

This week we have been testing flavours for our new Christmas Specials! Our product developers have been working very hard over the summer to get these delicious samples to us so we can decide which one will make the cut. It's a tough job but someone's gotta do it...

Our original Christmas special 'Spiced Cranberry and Orange' is a firm favourite and is so well loved it has made a comeback every Christmas since. It's light as Santa’s footsteps and has seasonal spices and fresh juicy cranberry jewels scattered throughout. It is wrapped up perfectly with a smooth orange buttercream.

As well as our Orange and Cranberry we always reserve a spot for a new Christmas special as we love to try new things and push the boundaries. Last year we had a Mince Pie Sponge which went down very well - even customers that mentioned they didn't usually like mince pies enjoyed our take on it - in cake form.

This year we have decided to go down a slightly different route but one which we think will be just as popular!

As you can see in the picture above these are all different versions of the flavour we decided to go with - some have different flavoured icings, cake flavours and topping combinations but all are based on the chosen 'flavour' we have gone for.

We like to involve our whole team when deciding which version we like the best and often take it home to our families and friends to get their opinions as well. One definitely stood out to us in terms of balance and flavour and we have now started to make the first batches in our bakery for testing. We hope you will like it as much as we do. It's even got a fun element in for the kids!

Keep your eyes peeled in November when we launch our new Christmas Specials and make sure to let us know which one you like the best!

Did you know?

We will be releasing an exclusive festive special for our Sponge Club members which will only be available for a short period of time.

We've never had a gluten free Christmas special, so this year we have decided to work on developing a gluten free version of our classic Spiced Orange and Cranberry Sponge! Our Gluten Free Spiced Orange and Cranberry Sponge will be available on our website along with all our other festive flavours.

Finally we will also be launching a special Festive Sharing Sponge which will include all our current seasonal specials in one - with four slices of each flavour. We haven't done this before but we are sure it is going to hit the spot as it will be great for festive gatherings with family and even Christmas parties with friends or at the office!

We will of course be launching a range of special Christmas Gifts as well so you will definitely find something for everyone!

We can't wait to celebrate Christmas with our Sponge fans and hope you will enjoy all the great new products, lines and flavours :)